2024年最受欢迎的快速类型:新闻
2024年是最终选举年. 包括美国在内，共有91个国家加入了该组织.S., the U.K., India, and 27 European Union nations—will hold elections. In this context, it’s no surprise to witness platforms and news outlets finessing their 快速通道策略. The BBC新闻快速频道开播 在这方面是完美的时机吗. BBC News is now available as a FAST channel on platforms like Pluto TV, 三星电视Plus, Xumo Play, VIZIO, and more.
Why Should Streaming Platforms Get Into News?
The reasoning is simple: As streaming platforms position themselves as replacements for cable and broadcast TV, they must provide what the latter did and more.
为什么新闻机构应该快速进入?
News creates unmissable cultural and educational moments. 不过，该行业面临着一些不利因素, 比如新闻回避, distrust, 或者仅仅是利息的减少, 证据是 路透社研究所2023年数字新闻报道.
对新闻的兴趣随着时间的推移而下降
News organizations therefore cannot rely on their legacy recipe to deliver the news to today’s audiences. They must aim for ubiquity while adopting the codes of each distribution channel they address. Just as news outlets started embracing new platforms like TikTok (check out 粗糙的的账户)或Instagram(见 BBC新闻的Instagram账号, 拥有2700多万粉丝), they should embrace FAST to meet their audiences where they spend time.
快速新闻的格局是什么样的?
让我们从 FAST之家:美国.S. 2024年2月，美国宣布.S. had 1,951 live FAST channels across 19 platforms (ABC, CW Channels, Fire TV, Freevee, Google TV, LG Channels, Local Now, Peacock, Plex, Pluto TV, Redbox, Roku通道, 三星电视Plus, 吊索Freestream, Tubi, VIDAA, ViX, VIZIO WatchFree +, 和Xumo Play), 根据 CRG Global的最新报告，与NAB Amplify合作.
The news genre represented 17% of the overall FAST channel proposition, with 325 channels (a 23% increase year over year) from local, national, 以及国际渠道. 这可能看起来很多, but the numbers add up quickly with local news channels, 这在美国正在蓬勃发展.S. (325个频道中的231个).
哪些新闻机构在FAST中活跃?
美国广播百家乐软件可能是美国第一个主要的.S. 通过网络进入FAST业务. It launched ABC News Live in 2018 when Roku introduced its bouquet of FAST news channels, 还有切达新闻和人物电视台. Since then, the genre has seen the entry of a dozen Tier 1 brands, 包括哥伦比亚广播公司, CNN, Fox, and others.
美国FAST频道的一级新闻品牌
欧洲怎么样??
We have four main categories of FAST news channels live today in Europe:
- Broadcasters—Euronews, RTVE, France 24, Africanews, BFMTV
- 纯粹的玩家-股票新闻，路透社
- 报纸:《百家乐软件》、《百家乐软件app最新版下载》、《百家乐软件app最新版下载》
- International outlets—CNN, Bloomberg, NBC News NOW
欧洲直播新闻FAST频道
表现如何??
You may have heard that performance data is scarce for FAST. Amagi的全球FAST报告 offers only a partial view on channel performance, since the data collected concerns only FAST channels that use Amagi’s technology, 比如金融科技电视, AccuWeather, NBC, 和副媒体. But it has the merit of giving us an indication of how the genre performs in FAST. 根据报告, news commanded 37% of the overall streaming hours and 35% of the ad impressions in Q4 2023.
News accounts for a substantial share of streaming hours and ad impressions on Amagi-based FAST platforms.
What’s Next?
Whether you go into FAST or not, it’s important to recognize that times are changing. Audiences are shifting from pay TV to CTV, from legacy media to digital. The best strategy is a multifaceted one in which you show up with your brand, 你的编辑, 你的内容无处不在
你的听众在闲逛. There won’t be a premium spot in FAST (and beyond) for everyone.
新闻媒体最好现在就开始报道.
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